Nonprofits, and all organizations for that matter, need to effectively use interactive Web technology for any number of reasons (seems like a different post and lots of other people’s blogs), but if we’re not aware of it and fluent in its flavor and culture, our usage will be inefficient and ineffective. In order to be fluent for work purposes, we need to be fluent for all purposes.
I’m not saying this to try to justify spending work time on a personal blog. This is not work time, though I’m at my desk at the moment. Believe me, I’d rather be on my couch. I just don’t see a way to be good at what I do without reading blogs and blogging right back. It’s personal-time professional development that I’m happy to take on.
I have the ability to spend personal time on what I understand to be professional development. I have my own personal resources, including a laptop, to deal with my much-less-than-tragic internet semi-isolation. Not everyone can do this, and not everyone thinks they should. What can we in nonprofits do about that? Should we do anything?