Being Web 2.0 Brokers

It’s extremely busy “season” at work the past few months, and I was recently explaining Google Reader to my office mate.  She looked at me blankly and said that if we did any more talk about new tech stuff that day her head would explode.  

Cut to a scene about 1 hour later at a staff check-in meeting.  Coworker A says, “Emily, what’s so great about wikis?”  Right on cue, Office Mate makes an exploding noise and a little mushroom cloud motion with her hands.  The room goes silent and she and I try not to giggle.  Other coworkers are mystified, lengthy explanations ensue, and universal amusement is eventually achieved.  End scene.

The point of relating this mini-drama is that there are so many awesome tools out there, it’s almost funny.  It’s not surprising that so many people are overwhelmed. 

This is where I’ve found it important to be a Web 2.0 broker (with thanks to Mary Pipher’s “How To Be A Cultural Broker”).  In unfamiliar territory, people often need a little guidance.  You don’t have to be the most qualified or knowledgeable person around to help; you can share what you know and then learn the rest together.  It is about getting people connected with tools (therefore information, therefore power), and also a great excuse to build relationships with people you might not work with very often otherwise.

I’m excited that the handful of Web 2.0 brokers in our organization have put together a wiki (thanks Coworker S!) to let us support the personal verbal conversations with a small “sandbox” to play in.  We have a place for meeting notes and a brief, hand-picked list of resources.  It’s local, limited, and simple, and I can’t think of a better way to start.

How have others helped ease their coworkers into the Web 2.0 waters?  What tips would you share with other would-be brokers?

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