Librarian Tip for Nonprofits: 90-Second YouTube

I was reading the May 2008 issue of American Libraries and the Internet Librarian column by Joseph Janes jumped out at me with the potential to be immediately useful to me at work (which is not in a library).

I help run a program at a literacy nonprofit, and a lot of people contact me and my colleagues all the time with a large volume of questions.  Now don’t get me wrong – I’m one of those people who actually gets a kick out of answering questions.  It’s just that as I mentioned in my last post, when we’re bombarded with questions, especially redundant ones, it’s extremely difficult to do the rest of of our jobs done.

This article, “Spring Awakening,” describes how the Cornell University Library ended up making 90-second YouTube clips for their incoming first-years about basic research concepts.

As Janes points out, this isn’t earth-shattering, but as he also points out, it doesn’t need to be earth-shattering in order to be dead useful; it just needs to 1) address the need and 2) actually happen.

It brings to mind a huge site I used a few times in college called Atomic Learning.  Schools can subscribe to it to give their students access to tons of tiny (“atomic”) learning modules.  My college subscribed to it, but I don’t have access to it now that I’m out of school, and I think the focus was watching, not creating your own.  The brilliance of using YouTube instead is that it’s free, allows participation on both sides, is easy to embed, and simple to access.

How powerful would it be to have even a couple of 90-second videos addressing super-common questions!  I’m so excited to bring this to the team and see what we can make of it.  I’m thinking that even if we can’t do video, a cute (and very brief) Slideshare really should be doable.  Or hey, even a Voki if we’re feeling cartoony.

Have you done something like this?  How has it gone?  Can you use this kind of resource in your organization?  What can help bring this from the “idea” stage to the “actually happening” stage?

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