Beyond Story-Telling: What’s Next?

Photo by David Webber
Photo by David Webber

I was just talking to my mom on the phone, and she told me about a big book donation project her library did for an alum stationed in Afghanistan.

I think it’s a powerful story – the request, the way the community came together to make it happen, the challenges that never seemed to become full-out problems, and the way she facilitated the whole thing.

She said the college was excited about the potential for publicity, and that she was doing a big write-up of the story so that PR could send it to the regional newspaper.  She also said she might present this project at an upcoming library conference.

What was really exciting to me was the feeling that this was a big success for the community; my mom agrees that there’s a sense of “Great!  We rock!  What’s next?”  I’m interested in how they could use social media to keep up the momentum.

I see a huge opportunity for the college to reach out to its community of neighbors and alumni.  I see a way for the library to assert its continued relevance in a changing world.  I see a successful project whose nuts and bolts should be shared, and a story about a large county-run community college going above and beyond what many would expect.  This doesn’t have to be a one-time occurrence.  It could be a direction.

I have so many ideas for where they could go with this, but I think my ideas are a lot less relevant than those of people affiliated with the college.  I wonder what would happen if the college worked wikily (Beth elaborates) with its faculty, staff, students, and alumni to look for a place where needs, interests, and resources met.

No, seriously.  They’re planning to send out an email to the whole college with thank-yous and some donations stats.  Why not enclose a link to an extremely simple wiki called “What’s Our Next Project?”

(Really, Mom, why not?)

General questions:

  • If they had time to share their story in only one additional way, what would you suggest
  • How did you tell your story?
  • How do you keep the momentum going, turning one great instance into many?
  • How do you bridge a large preexisting community from newspapers and emails to Web 2.0?
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One thought on “Beyond Story-Telling: What’s Next?

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