Last week a friend and I were talking about experiences we had as potential donors for a couple of huge nonprofits. We were unimpressed.
I started writing a post about these points, and then I realized it was really several posts. Thus starts my first official series: The Disgruntled Donor. It will be appearing this week and next on my regular Monday, Wednesday, Friday posting schedule.
The overall theme is that nonprofit development endeavors risk becoming extremely annoying, and therefore self-defeating, when fundraising pushes don’t consider the wants and needs of their potential donors.
I’ll talk about four different questions I wish fundraising campaigns would ask me. I’ll include nightmare stories that my friend and I discussed, as well as some suggestions for how to get on my good side as a potential landing site for my “extra” money. Hint: potential donors have different preferences, and we can tell you what they are, and you can choose to not ignore them.
I’m hoping that writing about it might start some useful discussion for nonprofits large and small, and that it might be useful (or at least fun) for the rest of us to share stories of marketing that annoyed us. Also, frankly, I’m interested in writing about it, and that’s always a consideration.
Here are links to the four questions I wish to be asked:
- How do you want to be reached?
- How many requests are too many?
- How much information do you want?
- What do you care about?