This is part three of a series called The Disgruntled Donor. I’ll be addressing four questions I wish nonprofit fundraising campaigns would ask me as a potential donor. Here’s a link to the series intro.
I think it’s a common phenomenon for a given organization to be absolutely convinced that it’s the most important one out there. From that standpoint, it’s understandable that information is often given out with gusto.
I can just see the meetings at some of the huge nonprodits that ask for gifts: “Why send a 1 oz mailing when you could send 5 oz?!”. “Why send a short email newsletter when you could send a enormously long one?!”
If they’d ask, I’d tell them:
The less stuff you send me, the more likely I am to read it.