How Much Information Do You Want?

This is part three of a series called The Disgruntled Donor.  I’ll be addressing four questions I wish nonprofit fundraising campaigns would ask me as a potential donor.  Here’s a link to the series intro.

I think it’s a common phenomenon for a given organization to be absolutely convinced that it’s the most important one out there. From that standpoint, it’s understandable that information is often given out with gusto.

I can just see the meetings at some of the huge nonprodits that ask for gifts: “Why send a 1 oz mailing when you could send 5 oz?!”. “Why send a short email newsletter when you could send a enormously long one?!”

If they’d ask, I’d tell them:

The less stuff you send me, the more likely I am to read it.

Less. Please.

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2 thoughts on “How Much Information Do You Want?

  1. I like information, but perhaps it’s better to give some brief info and invite people to go to the website or elsewhere for more detailed info. I like knowing what my donations are accomplishing. The type of info is important too – some people respond to compelling stories, but I’m a numbers wonk and want to see things like program-wide outcomes data, for example.

    1. See, and I don’t particularly trust numbers because they’re too easy to manipulate. It’s like the old shtick from the Dick Van Dyke show – “My brother has been happily married for ten years… too bad he’s been married for twenty!”

      So when they mail me six pounds of numbers I don’t trust, I get annoyed. 🙂 I think you’re right – they should use their materials as an invitation to see more, and that allows me to shape my experience.

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